Is emotional decision-making really a problem when buying in Dubai?

Yes. Glossy showrooms, launch-day urgency and 'limited units' pressure push buyers into rushed decisions that ignore the numbers. Emotional buying leads to overpaying, skipping due diligence and choosing units that do not rent or resell well. Treat it as an investment: compare recent DLD transaction prices, check yields and liquidity, and never sign under artificial time pressure.