How large is Dubai's branded-residence market?

Dubai holds the world's deepest branded-residence pipeline - over 140 projects targeted through 2031. In 2025 the segment recorded around USD 21.4 billion (AED 79 billion) in transaction value across roughly 166 projects and 51,000-plus units. This scale, unmatched globally, reflects sustained HNWI demand but also raises longer-term oversupply questions buyers should weigh.