What are car-brand residences and are they worth it?

Automotive-branded homes bring a marque's design language into real estate. Dubai has the world's first Bugatti Residences - a boomerang-shaped tower in Business Bay - and Mercedes-Benz Places by Binghatti. They command some of the steepest premiums, with Bugatti priced almost 200% above standard developments. Buyers pay for rarity and design DNA, so resale hinges on sustained brand cachet.