What are car-brand residences and are they worth it?
Automotive-branded homes bring a marque's design language into real estate — Dubai has the world's first Bugatti Residences, a boomerang-shaped tower in Business Bay, and Mercedes-Benz Places by Binghatti. They command some of the steepest premiums, with Bugatti priced almost 200% above standard developments. Buyers pay for rarity, so resale hinges on sustained brand cachet.
Figures here are indicative as of July 2026 and set by third parties (government, banks, developers) — confirm the current amount before relying on it.
