Yes, rent is often negotiable, especially on renewals and in a softer market. Offering fewer cheques - ideally one or two - is the strongest lever, and landlords may also add a rent-free period, include maintenance, or hold the price. Research comparable listings on the major portals first so your offer is grounded in real market rates.
Rules and eligibility criteria change — confirm the current position with the relevant authority before acting. This is general information, not legal advice.